Joha Rice of Brahmaputra Valley
APEDA facilitated the first export of Assam’s GI-tagged (2017) Joha rice to the UK and Italy. Indigenous to the Brahmaputra Valley and cultivated for over 600 years (Ahom era), it is a premium short-grain aromatic “scented gold”, with aroma linked to 2-acetyl-1-pyrroline. A Sali (Kharif/winter) crop (120–160 days), it yields ~1–1.5 t/ha, grown mainly in Upper/Central Assam and Meghalaya’s Garo Hills; exports also target Vietnam and Gulf countries.
PIB

